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Sunday, June 26, 2022

Owning a business during a pandemic is hard

Confessions of a Fitness Trainer

Since starting Surefire Fitness in 2007, I’ve heard it all…

“You must be independently wealthy.”

“I guess you can just write most things off as business expenses.”

“You’re so lucky to be able to take as much time off as you want”

On occasion, I’ll even joke about it too… “I have the best boss, she’s so clever, and smart, and kind-hearted, and witty and…”  I’m sure you get the gist. 

While owning a business certainly has its rewards, the challenges aren’t always apparent – especially during a pandemic. While no one is immune from the difficulties of these last 14 months, business owners have had to deal with a unique set of challenges – including those in the health and fitness industry.

While some health and wellness services have been deemed essential and have carried on with  regular operations, others have not been so lucky, dealing with strict capacity restrictions or forced closures. It has been hard to face the apparent hierarchy of what health services are deemed essential and which ones aren’t.

Collaborative efforts amongst fitness industry owners have been laborious. Yes, everyone wants a solution but each person has their own ideas of how to best navigate the pandemic and without a loud collective voice, the fitness industry’s messaging seems to have become nothing more than background noise. Trying to get everyone on the same page has been next to impossible. 

Furthermore and most disheartening, has been the conflicting messages regarding the role of health and fitness throughout the pandemic. While exercise has consistently been highlighted as essential for both physical and mental well-being, access to it has yet again been denied.

As gyms and fitness centres close their doors once again, thankfully outdoor activity and virtual fitness remain as options to help our communities stay active. However, these avenues are not accessible or ideal for everyone.

Most fitness industry professionals are helpers by nature and just want to share their insider knowledge that movement and exercise is empowering. Being strong helps us in so many ways – it’s not always about the heavy physical lifting but more about developing mental fortitude, having a robust immune system, learning to stay present, taking the time for ourselves, pushing ourselves out of our comfort zones in order to grow, and setting a good example for those around us. 

Access to health and fitness is a huge part of the pandemic solution. It is distressing that this has been lost on so many.

Tips of the day

*Support local small businesses whenever possible.

*Take care of your health and well-being as best you can during these challenging times.

*Check in on those around you – everyone is feeling the effects of the pandemic in some way.

Kathryn McKenzie – B.H.Kin, B.Ed

Certified Kinesiologist, Sport Conditioning Specialist & Personal Trainer

Author, Pizza Lover & Owner of Surefire Fitness
Kathryn McKenzie – B.H.Kin, B.Ed
Certified Kinesiologist, Sport Conditioning Specialist & Personal TrainerAuthor, Speaker & Owner of Surefire FitnessPhone – (204) 802-3131

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